The big challenge in any illustration is to convey the message clearly without using words.
why is it important?
1. Globalization
Our illustrated instructions travel to many countries overseas.
An illustration without text saves translations and a load of languages.
2. Who is reading?
Nobody reads texts today...
Customers do not have the patience to delve deeper, they are looking for a clear and available message.
3. Visual accuracy
To create a clear, inviting and catchy illustration, we adhere to the minimum of details necessary for understanding. Text next to the illustration is awkward and distracts.
An example from the assembly instructions of the beautiful Popup Lighting product:
Illustration or words?
Why would you approach?
What is more understandable?
Instructions explained in words:
The same instructions, this time in illustrations:
So what would you prefer? It's time to vote
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